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商业连锁经营在我国发展迅速，成为商业发展新的增长点。在广大农村商品流通领域，这 一先进的商业组织形式还远未全面涉入。面对当前开拓农村市场这一课题，大力发展农村商业连 锁经营，搞活农村市场，越发显得意义重大。目前连锁经营在农村市场的发展，已经具备了充分 的客观条件，只要充分鼓励，引导好连锁经营，必然会促进农村市场的发展，繁荣农村经济。
Commercial chain management has developed rapidly in our country and has become a new growth point for commercial development. In the vast area of rural commodity circulation, this advanced form of commercial organization is far from fully involved. In the face of the current task of developing the rural market, it is of great significance to vigorously develop the rural commercial chain management and revitalize the rural market. At present, the development of chain stores in the rural market already has sufficient objective conditions. As long as the chain stores are fully encouraged and guided, they will inevitably promote the development of rural markets and boost the rural economy.