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“家电经销商曾是产品到终端、用户的主要渠道,这促成了家电经销商群体的壮大与繁荣,为中国商业经济的快速发展起到了不可或缺的作用。”互联网焦虑,或者说移动互联网焦虑,正是当前众多家电经销商所面临的最重要问题。由于大多数的家电经销商做的都是简单的转手生意,无法参与厂家经销模式的设计,所以在每一次营销模式的迭代变革中,都会非常被动,特别是当互联网营销、移动互联
“Appliance dealers have been the product to the terminal, the user’s main channel, which led to the growth and prosperity of the appliance dealer group, for the rapid development of China’s commercial economy has played an indispensable role. ” Internet anxiety, or Mobile Internet anxiety, it is the current number of appliance dealers facing the most important issue. Because most home appliance dealers do simple hand-changing business and can not participate in the design of factory distribution mode, they are very passive in every iteration of marketing mode, especially when internet marketing, mobile internet