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今天我们做创意,不只是创造一些受众或许是行业觉得有创新性的广告传播。最重要的是,能够为客户带来效益,才是最好的。所谓叫好又叫座的创意,才能够在今天的广告创意代理产生价值。现在做广告创意代理,任务与责任跟以前没有两样;都是为了服务客户,成就他们的品牌、产品与服务。但是做的方式跟十年前或许有很大的变化,而这种变化,也是随着媒体环境、传播渠道、消费者习惯的改变而变得非常不同。以前的创意,从策略规划开始,进入创意的阶段都是环绕着一般的所谓传统媒体而设计,比方说,电视、报纸、
Today we are creative, not just to create a few audiences, perhaps the industry thought creative advertising. The most important thing is to be able to bring benefits to customers, is the best. The so-called acclaimed and popular creative ideas can be generated in today’s creative advertising agency value. Creative advertising agency now, the task and responsibility with the previous no different; are to serve customers, their brand, products and services. But the way it is done may change a lot from what it was ten years ago. And this change is also very different with changes in the media environment, channels of communication and consumer habits. Previous ideas, from the strategic planning, into the creative stage are designed around the so-called traditional media, for example, television, newspapers,