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在市场环境竞争激烈的当下,无论是湖南卫视还是其他媒体平台,都需要随着市场的变动不断调整自身内容,从而适应整个环境的浪潮。此次湖南卫视在内容以及营销产品上做出的多种创新变革,能否在2017年,为广告主创造更大价值?能否为广告主带来更高的回报率?2016年,湖南卫视全年自办节目与剧场领先,假期与非假期均领先,长线项目与季播同样领先。之所以取得如此亮眼的成绩与其一直以来的节目内容优势有着密切联系。在媒体内容竞争愈发激烈的当下,内
In today’s highly competitive market environment, both Hunan Satellite TV and other media platforms need to constantly adjust their content as the market changes so as to adapt to the tide of the entire environment. The Hunan TV in the content and marketing products made a variety of innovative changes, whether in 2017, to create greater value for advertisers? Can advertisers bring higher rates of return? In 2016, Hunan Satellite TV Opened the annual program and the theater leader, holidays and non-holidays are leading, long-term projects and quarterly broadcast the same lead. The reason why so dazzling achievements have always been the program content has a close relationship. In the increasingly competitive media content of the moment, within