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艾菲中国·实效培训营精彩课程选登要做一个小投入大回报的活动,首先要在互联网上发起讨论,在微博上充分发酵,再让传统媒体上的观众卷入二次传播,最后,把产生的结果再回馈到网上,继续发酵,层层推动,直达高潮。我来自本土的一家小广告公司。在创意上,曾经我们大家一样,希望拍一支令人震撼的片子,做一个令人感动的广告,但现在我认为大回报和小投入ROI,才是大家所追求的。我有一个标准,就是投入的钱和所产生的传播效果。做
Effie China effective training camp selected courses to do a small input big return activities, first of all to start a discussion on the Internet, the full fermentation in the microblogging, and then let the traditional media audience involved in the second spread, and finally , The resulting results and then fed back to the Internet, continue to ferment, promote layers, direct orgasm. I come from a small local advertising company. On the creative front, as all of us once did, we wanted to make a stunning movie and make a touching advertisement. Now I think that big payouts and small investment in ROI are the things everyone pursues. I have a standard, that is, the money invested and the resulting dissemination of results. do