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现代社会的数字化、信息化和虚拟化技术为标志设计带来了新的发展契机。在现代标志设计中,创新意识与创造性思维方式成为建立设计理念的核心;新技术、新材料的使用也为标志设计提供了新的形式和风格。然而,当我们重新审视时尚的标志设计时,却发现传统图形的巨大视觉价值。从现代标志设计的本质上来说,其视觉人文的精神关怀主要集中于表达出人的生命价值和意义主题。
The digitization, informatization and virtualization technologies in modern society have brought new opportunities for the development of logo design. In modern logo design, innovative ideas and creative ways of thinking become the core of the design concept; the use of new technologies and new materials also provides a new form and style of logo design. However, when we revisit fashion logo design, we found the huge visual value of traditional graphics. From the essence of modern logo design, the spiritual and spiritual care of visual humanities mainly focuses on expressing the theme of human life value and meaning.