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当前我国的经济发展方式由原来的注重经济发展速度,逐步转向经济发展的质量的,我国社会也处于社会转型时期,各种不稳定因素的出现,让各行各业掀起了“走转改”的热潮,新闻媒体行业也不例外。然而,在“顺应潮流”的同时,我们的新闻媒体是否冷静思考,“是否需要改”“这么改真的合适么”等,笔者认为新闻媒体的特殊性让其“走转改”必须要谨慎选择,“以不变应万变”或者“大刀阔斧”都是新闻媒体需要注意的,本文以《济南时报》为例,对新闻媒体的“走转改”策略,进行简要的分析。
At present, the economic development mode of our country, from the original emphasis on the speed of economic development, has gradually shifted to the quality of economic development. Our country is also in a period of social transition. The emergence of various unstable factors has enabled all walks of life to set off “ ”The boom, the news media industry is no exception. However, at the same time of “keeping abreast of the tide”, whether our news media is thinking calmly or not, “does it really need to be changed?” Etc. In my opinion, the particularity of the news media makes it “ Take the change ”must be carefully chosen, “ to be the same ”or “ drastic ”are the news media need to pay attention to, this article“ Jinan Times ”as an example, the news media Change "strategy, a brief analysis.