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在过去的一年,我们看到许多西方学者预言的“传统媒体的衰落和消亡”逐渐成为事实。我想引用几个有一定说服力的统计数字:2011年,美国有71家日报以总价低于8亿美元的交易额被“低价出售”。据美国权威期刊《广告时代》预测,2012年美国网络广告的投放总额为395亿,首次
In the past year, we have seen many Western scholars predict that “the decline and disappearance of traditional media” has gradually become a reality. I would like to quote a few convincing statistics: In 2011, 71 U.S. daily newspapers were sold at a “low price” for transactions worth less than 800 million U.S. dollars. According to the U.S. authoritative magazine Advertising Age, the total amount of online advertising in the United States in 2012 was 39.5 billion, the first time