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2014年2月,盛世长城(Saatchi & Saatchi)发起了“Monsters Attack拼野”活动,酷炫的平面海报迅速吸引了巨大的关注。在活动中,盛世长城呼吁中国的广告人勇于求新、求变、求突破,号召广告业开启新一轮的人才变革,共同努力将中国广告行业带入新的巅峰时代。在“拼野”活动中,盛世长城还以公司杰出广告人代表为原型设计了数十个怪兽形象,置入相应App中,其他广告人可以依据自己的特点,重新DIY属于自己的定制广告人形象。
In February 2014, Saatchi & Saatchi launched the “Monsters Attack” field where cool, flat-screen posters quickly caught the eye. During the event, Saatchi & Saatchi called on Chinese advertisers to be bold, changeable and seek breakthroughs. They called for the advertising industry to launch a new round of talent changes and work together to bring the Chinese advertising industry to a new peak. In the field of “spell field”, Saatchi & Saatchi also used the company’s outstanding advertising representatives as the prototype design dozens of monsters, into the App, other advertisers can be based on their own characteristics, to re-DIY their own custom Advertising people image.