要么表演,要么表达——晚会潮退和主持人角色转型

• 作 者: 程缨 曾瑜
• 出 处: 南方电视学刊
• 发表日期: 2013年05期
• 关键词: 节目主持人 综艺晚会 张弛有度 角色转型 社交场合 省台 核心元素 白岩松 妙语连珠 十年

自今年8月中宣部发出“制止豪华铺张、提倡节俭办晚会”的通知后,各种晚会数量骤减,而作为晚会产业链条最终端的节目主持人必然面临着转型或者转岗。应该说,晚会火了几十年,成全了一批又一批的、从央视到省台、市台、乃至地县台的“门面”式的综艺晚会主持人。他们端正大方、仪态优雅、声音甜美、举止得当,张弛有度,不卑不亢,以近乎完美的形象在晚会中担负着承上启下的功能,在生活中成为高端社交场合的座上宾,名利双收的成功者。

Since the announcement by the Central Propaganda Department in August this year, the number of various evening parties has plummeted after the announcement on “Suppressing Luxury Expenditure and Promoting a Thrifty Evening Party”. However, as the ultimate host of the party’s industrial chain, the host must inevitably face a transformation or relocation. It should be said that the party fire for decades, completed a group of batch after batch from CCTV to the provincial Taiwan, Taiwan, and even Taiwan county “facade ” variety show host. They are generous, elegant manners, sweet voice, well-behaved, relaxed, unscrupulous, with almost perfect image in the party to assume the function of bearing on, in life to become high-end social occasions, guest, fame and wealth success .