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中国大陆广告业恢复至今二十余年来,浙江广告业的发展是引人注目的。早在上世纪80年代末,浙江已有广告公司477家,基本上达到一县一家的规模。此后,一直以较快的速度增长,到2003年年底,广告公司已达5670家,兼营广告业务的媒体已达220家,广告经营颧为68亿元。在北京、上海、广州为第一区块之后的第二区块中,名列前茅。广告作品的水平也不断提高。中国大陆第一次在国际广告节上获奖,实现零的突破的广告作品出自浙江;第一则获全国奖的动画广告也出自浙江。93年至2002年,在历届中国广告节上,浙江都有不俗的成绩,共获得230多个奖项。
Since the recovery of the advertising industry in mainland China for more than two decades, the development of the advertising industry in Zhejiang has attracted attention. As early as the end of the 1980s, there were 477 advertising companies in Zhejiang, basically reaching the size of a county. Since then, it has been growing at a rapid rate. By the end of 2003, there were 5,670 advertising companies, 220 media operating ads, and 6.8 billion yuan in advertising. In Beijing, Shanghai, and Guangzhou, the second block after the first block ranks among the best. The level of advertising works also continues to increase. For the first time in mainland China, the company won an international advertising festival. The advertising work that achieved zero breakthrough was from Zhejiang. The first national animated cartoon advertisement was also from Zhejiang. From 1993 to 2002, Zhejiang has performed well in all previous Chinese advertising festivals and has won more than 230 awards.