论文部分内容阅读
作为一个雄居世界广告业百年之久的广告巨鳄,2007年,奥美在中国要成为最有影响力的传播集团。围绕着这个战略,奥美中国会有怎样的策略及动作?透过其掌权者一窥究竟……
As an ad giant who has lived in the world advertising industry for centuries, Ogilvy & Mather will be the most influential communication group in China in 2007. Based on this strategy, what kind of strategies and actions will Ogilvy China have?