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随着我国由计划经济体制向市场经济体制转变,科技期刊出版界的传统观念也在迅速转变着,不少期刊已走上了经营型的轨道,这无疑是一种可喜的现象。本文拟结合我们管理工作的体会,就如何正确认识科技期刊的经济效益,以及进行效益管理,谈一点粗浅的看法,以求和同仁们取得共识。 1 关于科技期刊的一点认识 1.1 社会主义市场经济体制对科技期刊出版工作的要求在社会主义市场经济条件下,科技期刊作为一种特殊商品,无论是它的外观形式还是精神内涵(即信息的数量、质量、种类)都无法摆脱市场供需法则对它的制约。但是,科技期刊又不同于其它商品:它的市场主要是生产、科研、教育和管理单位;读者绝大多数为从事科技工作的人;它可以
With the transition from the planned economy system to the market economy system in our country, the traditional concepts in the publishing circles of science and technology periodicals are rapidly changing. Many periodicals have embarked on the track of management. This is undoubtedly a gratifying phenomenon. This article intends to combine our management experience, on how to correctly understand the economic benefits of sci-tech periodicals, as well as the effectiveness of management, to talk a little superficial view to seek common ground and colleagues. 1 A little knowledge of science and technology journals 1.1 The requirements of the socialist market economic system for the publication of sci-tech periodicals In the socialist market economy, sci-tech periodicals as a special commodity, whether it is its appearance or spiritual content (ie, the amount of information , Quality, type) can not get rid of the market supply and demand of its constraints. However, science journals are different from other commodities: their markets are primarily production, research, education and management units; the vast majority of readers are those working in science and technology; they can