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企业文化是企业在生产经营活动中为求自身的生存和发展而逐步形成的,并为全体职工群众所认同的一种健康、进取的群体意识形态。这种群体意识形态具有明显的时代特点、民族特点和企业个性。它既体现在企业职工的文化素养、价值取向、道德规范等方面的优良的企业精神。也体现在企业现代化管理方面的科学组织、经营的管理模式之中。
Corporate culture is gradually formed by enterprises in their production and business activities in order to seek for their own survival and development. It is a healthy and enterprising group ideology recognized by all employees. This group ideology has obvious characteristics of the times, ethnic characteristics and corporate personality. It not only embodies the excellent entrepreneurial spirit of the employees’ cultural quality, value orientation, and ethics. It is also reflected in the scientific management and management model of modern enterprise management.