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近年来,“影响力”一词越来越频繁地见诸于荧屏与报端,“最具影响力企业领袖”,中国十大影响力品牌”,“中国最具影响力的文化网站”……一时之间,“影响力”成为了衡量人与事物的最重要标准之一。“影响力”是一个综合的考量指标,它不同于“最好”“最大”,“最高”等单一标准的评价,而是综合各万面因素后得出的整体结论。 2004年以来,“影响力“这一评价标准逐渐向电视媒体渗透,无论是媒体,企业还是广告公司,都开始尝试以“影响力”为依据来衡量电视媒体的价值 ,“收视率”,“覆盖率”,“忠诚度”,“稳定性”等标准的分裂运用已经不再能适应电视业与广告业发展
In recent years, the term “influence” has been seen more and more frequently in screens and newspapers, “Most Influential Business Leader”, China Top Ten Influential Brands, “China’s Most Influential Cultural Website ...” For a time, “influence” has become one of the most important criteria for measuring people and things. “Influence” is a comprehensive consideration, which is different from the single standards of “best”, “largest” and “highest” Evaluation, but the overall conclusion drawn after the combination of the various aspects of the factors.Evaluation criteria of “influence” gradually infiltrated the television media since 2004, whether it is the media, businesses or advertising companies, have begun to try “influence ”As the basis for measuring the value of television media,“ ratings ”,“ coverage ”,“ loyalty ”,“ stability ”and other standards of the split use is no longer able to adapt to the development of television and advertising