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广告是一种提供信息的主要方式,其最终的目的是为了促成实际的消费行为,面对当前信息化的海洋中,投放其中的广告数不胜数,传播的信息纷繁复杂,但实际被消费者真正接收,并切实的促成了消费行为的屈指可数。主要原因是缺乏终端的配合,还是做不到临门一脚。因此,广告与终端推广配合,也就是线上与线下推广的配合,成为了完成销量的最主要动作。
Advertising is the main method of providing information. Its ultimate purpose is to promote actual consumer behavior. In the face of the current informatized ocean, the number of advertisements placed in it is numerous, and the information transmitted is complex and complicated, but it is actually received by consumers. , And effectively contributed to the handful of consumer behavior. The main reason is the lack of cooperation with the terminal, or can’t do it. Therefore, the cooperation between advertising and terminal promotion, which is the cooperation of online and offline promotion, has become the most important action for completing sales.