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节目编排与节目策划是电视频道经营成功的关键,收视率数据则是电视频道经营与管理中的基础数据。当我们拿到收视率的时侯,有的人关心的只是它的升降,而忽略了收视率升降背后所包含的大量信息。换言之,信息就是有用的数据,并且是可以支持决策的数据。收视率计算和分析的背景数据是由被调查者的背景资料数据、电视收视数据及电视频道属性数据和电视节目播出数据组成。组合运用这些数据,可以计算出一
Program scheduling and program planning is the key to the success of the television channel management, ratings data is the basis for the management and operation of television channels. When we get the ratings, some people just care about it’s rise and fall, while ignoring the large amount of information behind the ratings rise and fall. In other words, information is useful data and data that supports decision making. The background data of audience rating calculation and analysis is composed of respondent’s background data, TV viewing data, TV channel attribute data and TV program broadcast data. Using these data in combination, one can be calculated