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The foreign beer brewers show their interest in the middle- and low-end market in China.
According to the report of Japanese media on February 15, the Japanese beer brewer Kirin Beer Holdings Corp. said one day before that it plans to sell the 25% stakes of Dalian Daxue Beer Co., Ltd it holds to Anheuser–Busch InBev (AB InBev), manufacturer of Budweiser. AB InBev also declared that it had reached an agreement with Dalian Daxue Beer Co., Ltd about acquiring all the Chinese beer makers’ stakes. This is the second time that AB InBev expanded in China after taking Harbin Beer.
The real price of this deal is not available. When talking about the goal of purchasing Dalian Daxue Beer, Miguel Patricio, president o AB InBev Asia Pacific says: “Liaoning is ranked at No. 4 among all Chinese provinces in beer consumption. Acquiring Daxue will enhance our strategic role in this market and consummates our business structure in China.”
Ab InBev also stresses that this acquisition is a complement to its brands. In China, AB InBev has high-end beer brand Budweiser, middle-end beer Harbin Beer and now, low-end brand Daxue Beer.
The experts believe that AB InBev’s motion delivers a very obvious signal that the foreign investors will launch strategic allocation in the middle- and low-end beer market of China.
Zhou Siran, a researcher in the food & beverage industry says that AB InBev mainly expanded its business in China with controlling or buying stakes of Chinese beer brewers at the initial period. From 2010, AB InBev put more power into building its own plant in China. Throughout that year, AB InBev built plants in Ziyang, Sichuan, Xinyang Henna and Yingkou, Liaoning and owned two big projects with the production capacity reaching 1 million tons.
In recent years, the foreign beer brewers have massively entered into China’s beer market through setting up joint ventures, buying stakes of Chinese beer brewers and acquiring them. Last November, Carlsberg spent 2.385 billion yuan (USD 361.8) acquiring 12.25% shares of Chongqing Beer, jumping to the position as the largest shareholder of Chongqing Beer. Last May, Asahi Beer acquired 19.99% shares of Qingdao Beer from AB InBev. 49% shares of Huaren Snow Beer belong to SA B-Miller, the second largest beer brewer in the world.
“Yanjing Beer is the only one of the top three Chinese beer makers without foreigners’ participation,” says Zhou Riran. “The foreign companies’ deep involvement brings great challenge and opportunity to China’s beer industry. On one hand, the domestic beer companies that have been acquired can make use of foreign investors’ great capital strength, rich experience and advanced technology to develop their own brands. On the other hand, the invasion of foreign investment somewhat suppress the domestic brands and intensify the competition they will face.
In truth, apart from the foreign investors, the domestic big beer brewers, represented by Huaren Snow, Qingdao Beer and Yanjing Beer, were frequently seen in the mergers and acquisitions. Huaren Snow and Qingdao Beer took the lead. The competition between these giants became more and more furious.
As the statistics shows, there were 10 mergers and acquisitions in the beer industry in 2010, involving the trade value of 5.6 billion yuan (USD 850.8 million). Most of these mergers and acquisitions happened in Shandong, Henan and so on. The experts point out that the integration is gathering the beer brands. The small beer makers gradually disappear in the competition. The whole beer industry is featuring the trend that “the strong becomes stronger and the weak becomes weaker”.
Li Baojun, an expert who has been studying the beer industry for long, forecasts that the trend will be continued ion the future. What’s different is that some regional beer brewers may unite with each other to fight against the domestic and foreign giants.
But there are some different viewpoints which say the smaller and smaller number of beer companies in China will ease down the pace.
Zhou Siran believes that the foreign companies will be busy acquiring middle- and low-end beer brands in china in 2011. With the support of their grand power, they will make the competition among the second-tier beer brands more furious. Meanwhile, frequent mergers and acquisitions will happen in the beer market, which will be more centralized. However, since the number of targets for acquisition is reducing, the pace of mergers and acquisitions will be eased this year. The reducing number of good beer companies worth a lot of capital may lower the price of acquisitions.
Xiao Derun, head of Beer Subdivision of China Alcoholic Drinks Industry Association says that when there are fewer and fewer regional brands to acquire in the future, the big companies themselves may become others’ prey.
According to the report of Japanese media on February 15, the Japanese beer brewer Kirin Beer Holdings Corp. said one day before that it plans to sell the 25% stakes of Dalian Daxue Beer Co., Ltd it holds to Anheuser–Busch InBev (AB InBev), manufacturer of Budweiser. AB InBev also declared that it had reached an agreement with Dalian Daxue Beer Co., Ltd about acquiring all the Chinese beer makers’ stakes. This is the second time that AB InBev expanded in China after taking Harbin Beer.
The real price of this deal is not available. When talking about the goal of purchasing Dalian Daxue Beer, Miguel Patricio, president o AB InBev Asia Pacific says: “Liaoning is ranked at No. 4 among all Chinese provinces in beer consumption. Acquiring Daxue will enhance our strategic role in this market and consummates our business structure in China.”
Ab InBev also stresses that this acquisition is a complement to its brands. In China, AB InBev has high-end beer brand Budweiser, middle-end beer Harbin Beer and now, low-end brand Daxue Beer.
The experts believe that AB InBev’s motion delivers a very obvious signal that the foreign investors will launch strategic allocation in the middle- and low-end beer market of China.
Zhou Siran, a researcher in the food & beverage industry says that AB InBev mainly expanded its business in China with controlling or buying stakes of Chinese beer brewers at the initial period. From 2010, AB InBev put more power into building its own plant in China. Throughout that year, AB InBev built plants in Ziyang, Sichuan, Xinyang Henna and Yingkou, Liaoning and owned two big projects with the production capacity reaching 1 million tons.
In recent years, the foreign beer brewers have massively entered into China’s beer market through setting up joint ventures, buying stakes of Chinese beer brewers and acquiring them. Last November, Carlsberg spent 2.385 billion yuan (USD 361.8) acquiring 12.25% shares of Chongqing Beer, jumping to the position as the largest shareholder of Chongqing Beer. Last May, Asahi Beer acquired 19.99% shares of Qingdao Beer from AB InBev. 49% shares of Huaren Snow Beer belong to SA B-Miller, the second largest beer brewer in the world.
“Yanjing Beer is the only one of the top three Chinese beer makers without foreigners’ participation,” says Zhou Riran. “The foreign companies’ deep involvement brings great challenge and opportunity to China’s beer industry. On one hand, the domestic beer companies that have been acquired can make use of foreign investors’ great capital strength, rich experience and advanced technology to develop their own brands. On the other hand, the invasion of foreign investment somewhat suppress the domestic brands and intensify the competition they will face.
In truth, apart from the foreign investors, the domestic big beer brewers, represented by Huaren Snow, Qingdao Beer and Yanjing Beer, were frequently seen in the mergers and acquisitions. Huaren Snow and Qingdao Beer took the lead. The competition between these giants became more and more furious.
As the statistics shows, there were 10 mergers and acquisitions in the beer industry in 2010, involving the trade value of 5.6 billion yuan (USD 850.8 million). Most of these mergers and acquisitions happened in Shandong, Henan and so on. The experts point out that the integration is gathering the beer brands. The small beer makers gradually disappear in the competition. The whole beer industry is featuring the trend that “the strong becomes stronger and the weak becomes weaker”.
Li Baojun, an expert who has been studying the beer industry for long, forecasts that the trend will be continued ion the future. What’s different is that some regional beer brewers may unite with each other to fight against the domestic and foreign giants.
But there are some different viewpoints which say the smaller and smaller number of beer companies in China will ease down the pace.
Zhou Siran believes that the foreign companies will be busy acquiring middle- and low-end beer brands in china in 2011. With the support of their grand power, they will make the competition among the second-tier beer brands more furious. Meanwhile, frequent mergers and acquisitions will happen in the beer market, which will be more centralized. However, since the number of targets for acquisition is reducing, the pace of mergers and acquisitions will be eased this year. The reducing number of good beer companies worth a lot of capital may lower the price of acquisitions.
Xiao Derun, head of Beer Subdivision of China Alcoholic Drinks Industry Association says that when there are fewer and fewer regional brands to acquire in the future, the big companies themselves may become others’ prey.