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瑞典是个报业相当发达的国家,有两个数字为证,每千人拥有的日报数为430,拥有比率之高在挪威、芬兰之后,位列世界前茅。报纸在瑞典的媒体中占有十分重要的地位。时至今日仍稳坐广告发布第一媒介的宝座。这在其它国家是不多见的。其中固然有政府长期奉行有利于报纸发展的政策,如保持广播电视公共频道性质,避免商业化,对报业税收上有优惠及给予经济上的支持等。但报纸在瑞典人的生活中扮演着重要角色是不争的事实。
Sweden is a fairly well-developed newspaper country with two numbers, with a daily number of 430 per thousand people and the highest rate of possession in the world after Norway and Finland. Newspapers occupy a very important position in the Swedish media. Today, still firmly sit advertising the throne of the first media. This is rare in other countries. Of these, although the government has long pursued policies conducive to the development of the newspapers, such as maintaining the nature of radio and television public channels, avoiding commercialization, preferential tax treatment for newspapers and providing financial support, etc. But it is an indisputable fact that newspapers play an important role in the life of the Swedes.