论文部分内容阅读
企业社会责任(CSR)近些年已经成为很多传统大公司所关注的事情。从耐克到麦当劳,这些传统行业公司的领导者开始将企业社会责任放在一个重要的位置上。从葛兰素史克向非洲捐献抗病毒药物、惠普公司的志愿者项目到星巴克大量采购公平交易的咖啡,媒体上也充斥了大量公司各种良好行为的报道。很多人把企业社会责任简单地视为慈善事业的一个新名字。企业社会责任的范围实际上要广泛得多,公司任何超越规定的、平衡利益相关者和创造利润的行为都可以视做是企业社会责任。现在,有很多推动企业社会责任的组织出现,如:美国的国际公平交易标签组织(Fair LabelAssociation)和英国的道德贸易行动(Ethical
Corporate social responsibility (CSR) has become a concern in many traditional big companies in recent years. From Nike to McDonald’s, the leaders of these traditional industries began to put CSR in an important position. From GSK donating antivirals to Africa, Hewlett-Packard’s Volunteer Project to Starbucks to buy a fair amount of coffee, the media is also filled with a large number of companies reported good behavior. Many people simply regard corporate social responsibility as a new name for philanthropy. The scope of corporate social responsibility is actually much broader. Any company that surpasses the stipulations and balances the stakeholders and profits can be regarded as corporate social responsibility. There are many organizations promoting corporate social responsibility now such as the Fair Label Association in the United States and the Ethical Trade Initiative in the United Kingdom