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文章综合地方依恋、游客满意及环境责任行为理论,构建了地方依恋、游客满意与游客环境责任行为之间的关系研究模型。实证研究表明:(1)地方依赖和地方认同均直接影响游客满意;(2)地方依赖和地方认同均直接影响游客环境责任行为;(3)游客满意直接影响游客环境责任行为;(4)游客满意在地方依恋各维度与游客环境责任行为关系中均起到部分中介作用;(5)游客满意在地方依赖与游客环境责任行为关系中起到正向调节作用;(6)游客满意在地方认同与游客环境责任行为关系中起到负向调节作用。
Based on the theory of local attachment, tourist satisfaction and environmental responsibility, this article constructs a research model of the relationship between the local attachment, tourist satisfaction and tourists’ environmental responsibility. The empirical study shows that: (1) Both local dependence and local identity directly affect the satisfaction of tourists; (2) both local dependence and local identity directly affect tourists’ environmental responsibility behaviors; (3) tourists’ satisfaction directly affects tourists’ environmental responsibility behaviors; (4) Satisfaction plays a partial mediating role in the relationship between the dimensions of local attachment and the behavior of tourists ’environmental responsibility; (5) the satisfaction of tourists plays a positive regulatory role in the relationship between local dependence and tourists’ environmental responsibility behavior; (6) the satisfaction of tourists in local identity And tourists’ behavior of environmental responsibility play a negative regulatory role.