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面对市场上高档商品的汹涌来势,是喜还是忱? 应该说,高档商品的品质列国内企业起了一定的启迪和激励作用,但针对当前的国情国力,市场大量营销高档商品所带来的效应是弊大于利: 1、国内企业生产发展进一步趋缓。当前我国部分企业改革发展进程缓慢,据了解,除资金短缺的重要因素之外,一是名牌骨干产品少,二是产品质量有待提高。受进口商品的冲击,国产消费品由于生产基础薄弱,在市场竞争中处于劣势,以致库存大量积压,生产受阻。
Faced with the upsurge of high-end products in the market, is it hi or awkward? It should be said that the quality of high-end products listed in the domestic enterprises has played a certain role in enlightenment and incentives, but for the current national conditions and national strength, the market a large number of marketing high-end products brought about by The effect is more harm than good: 1. The production of domestic enterprises will further slow down. At present, the process of the reform and development of some enterprises in our country is slow. It is understood that in addition to the important factors of shortage of funds, there are few brand-name backbone products, and the second is the quality of products to be improved. Affected by the impact of imported goods, domestic consumer goods, due to a weak production base, are at a disadvantage in market competition, resulting in a large inventory of inventory and production obstruction.