论文部分内容阅读
在这个注意力经济时代,一档学术味和文化味都很浓的电视讲坛节目——CCTV10的《百家讲坛》突然在大众间红火起来,传播的内容正是一直苦于传播渠道的传统文化和历史知识,成就它的竟是一批数十年沉浸在“故纸堆”中,生活在“象牙塔”中的大学教授、老师们。节目受到大众热烈追捧的同时,由这些教授所著的书也得到了热销,大有全民阅读风气的兴起之势,究竟是怎样的魔力让它在这个注意力经济时代能够吸引如此多的社会注意力呢?本文着重从社会需求、心理需求这两个纬度进行阐述。
In this economic era of attention, a televised pulpit with a strong academic and cultural flavor, CCTV10’s “100 Forums,” suddenly became popular among the public. The contents of the dissemination were precisely the traditional culture that has been suffering from the dissemination channel History of knowledge, what it accomplished was actually a group of university professors and teachers who had been immersed in the paper pile for decades and lived in the ivory tower. At the same time as the programs were highly sought after by the public, the books by these professors were also sold out and there was a great rise in the popularity of reading by the general public. What kind of magic made it so attractive in this age of attention? Attention? This article focuses on social needs, psychological needs of these two latitudes to elaborate.