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在企业发展中,“箭”可以代表品牌,“靶”可以代表消费者,“拉弓”可以代表企业品牌积累或者战略发展的过程。那么三个企业是如何看待这三个方面呢?主持人列出“箭”、“靶”、“拉弓”三个选项,场上嘉宾与场下嘉宾充分互动,根据自身特点做出选择。主持人:今年的上海车展,可以说是中国自主汽车品牌第一次大规模的集中亮相,我们接下来要探讨的就是本土汽车品牌的发展问题。首先想请问几位嘉宾,在本土汽车品牌发展的过程中,您觉得最痛苦的事情是什么?李建新:要一下子拿出强大的资金实力去面对国际品牌。秦力洪:赢得市场的信心。张抗洪:我们进入轿车领域比较
In business development, “Arrow” can represent the brand, “Target” can represent the consumer, “Pull the bow” can represent the process of corporate brand accumulation or strategic development. So three companies is how to treat these three aspects? The host lists “arrow”, “target”, “bow” three options, field guests and field guests full interaction, according to Choose their own characteristics. Moderator: This year’s Shanghai Auto Show, can be said that China’s independent car brand for the first time a large-scale focus on appearance, we have to explore next is the development of local car brands. First of all, I would like to ask a few guests, in the process of the development of local car brand, what do you think the most painful thing? Li Jianxin: to suddenly come up with strong financial strength to face international brands. Qin Li Hong: to win the confidence of the market. Zhang anti-flood: we enter the car field comparison