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电视频道品牌的频道ID宣传部分是频道品牌在播宣传的重要组成部分。随着数字媒体的日益发达,ID的宣传模式和内容都发生了很多的变化。本文从ID的性质着手,通过不同频道ID的内容调整和播放模式进化来探讨数字时代的频道ID片的演绎。
TV channel brand channel ID promotion part of the channel brand is broadcast an important part of publicity. With the development of digital media, many changes have taken place in the promotion mode and contents of ID. This article proceeds from the nature of ID to explore the deduction of channel ID movies in the digital age through the content adjustment and playing mode evolution of different channel IDs.