跨国公司的国际公共关系

• 作 者: 金君
• 出 处: 外国经济与管理
• 发表日期: 1990年05期
• 关键词: 国际公共关系 国际化经营 海外子公司 跨国化 经营管理问题 跨国企业 政府关系 东道国政府 冲突管理 公关人员

当代跨国公司的国际化经营在全球经济舞台上居有主导地位。跨国公司对世界经济发展的影响日趋强化,并且跨国经营所涉及的地域和业务领域还在不断扩展之中。与此同时,全面地系统地研究跨国公司管理理论与实务的重要性与迫切性也日益突出。近年来,已能读到国外出版的针对跨国化经营管理问题的专著多种,它们就是以所谓“国际管理”命名

The internationalization of contemporary multinational companies has a dominant position in the global economic arena. The influence of transnational corporations on the development of the world economy has been increasingly strengthened, and the geographical and business areas involved in transnational operations are still expanding. At the same time, the importance and urgency of comprehensively and systematically studying the management theories and practices of transnational corporations has become increasingly prominent. In recent years, it has been able to read a wide variety of monographs published overseas that address transnational management issues. They are named after the so-called “international management”.