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功利需要在人类的发展史中起着关键作用,很大程度上可以说是功利需要促使人类不断履行自然,带来社会的进步。作为人的天生需要,它也影响着人们如何使用媒介,就上网而言,人们虽然不可能单纯为满足自己的功利需要而上网,但如果有机会得到满足又难以抗拒。因此网络广告为了吸引注意力,功利性已经得到了广泛的运
Utilities need to play a key role in the history of human development. To a large extent, it can be said that the utilitarian needs urge humankind to constantly fulfill its nature and bring about social progress. As a natural need of human beings, it also affects how people use the media. As far as the Internet is concerned, although it is impossible for people to surf the Net just to meet their utilitarian needs, they are hard to resist if they have the chance to be satisfied. Therefore, online advertising in order to attract attention, utilitarian has been widely transported