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在“大数据分析”“互联网+”的浪潮冲击下,传统行业纷纷构建企业大数据分析系统,推动数据化经营。作为传统行业的航企,是否应不遗余力强力构建“大数据分析”为导向的经营系统?基于行业现状,如何定位“大数据分析”在经营中的作用?大数据分析技术并不能取代航线管理者的市场经验,相反,市场直觉和经验是大数据分析思路的核心来源;数据分析是一个经营过程——企业在实施这一过程中将各类相关信息转换为数据,进行处
Under the impact of “Big Data Analysis” and “Internet +”, the traditional industries have set up large-scale enterprise data analysis systems to promote data management. As an aviation industry in the traditional industries, should we spared no efforts to build a “big data analysis” oriented business system? Based on the current situation of the industry, how to position the “big data analysis” in the business role? Big data analysis technology does not Instead of navigating the airline’s market experience, market intuition and experience are at the core of Big Data analytics; data analytics is a business process - the business transforms all kinds of relevant information into data in the process of implementing it