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随着经济的发展,社会的进步,现代化进程在不断加快,我国也进入到全媒体时代。在这样的背景下,不同产业对全媒体进行了有效的利用,在全媒体时代每个人都是参与者与创造者。对于电视媒体而言,全媒体加快了电视媒体的优胜劣汰发展,但在一定程度上讲,传统强势电视媒体跟全媒体时代进行有效的融合,满足了实际发展需求。另外,在全媒体时代下,广播电视媒体跟互联网进行了全方位融合,不仅满足时代发展要求,同时也为传统媒体增添了生命力。
With economic development, social progress and the process of modernization continue to accelerate, our country has also entered the era of all media. In this context, different industries have made effective use of the media and everyone is a participant and creator in the all media era. For the television media, the media speeds up the survival of the fittest in the television media. However, to a certain extent, the traditional strong television media effectively converges with the media era and meets the actual development needs. In addition, under the all-media era, radio and television media have been fully integrated with the Internet to meet not only the requirements of the development of the times but also the vitality of traditional media.