林创举 广东葫芦堡文化科技股份有限公司董事长

• 作 者: 张燕
• 出 处: 中国经济周刊
• 发表日期: 2015年50期
• 关键词: 葫芦 文化科技 家具制造业 互联网营销 股份有限公司 动漫文化 颁奖词 企业亏损面 家居 窘境

颁奖词面对传统家具制造业的窘境,他在家居中融入动漫文化元素,借力互联网营销,让企业柳暗花明。创新故事“中国家具看广东,广东家具看东莞。”在家具业界流传着这样一句话,但是在2014年的东莞,规模级以上的家具企业亏损面却达到19.5%,如何转型突围成为业界亟待解决的问题。面对传统家具制造业的窘境,广东葫芦堡文化科技股份有限公司(下称“葫芦堡”)通过产业创新,在家居中融入动漫文化元素,借力互联网营销,让企业柳暗花明。葫芦堡董事长林创举表示,影响

Award words face the dilemma of the traditional furniture manufacturing industry, he integrated into the home animation and cultural elements, leveraging Internet marketing, so that business illustrious. Innovative story “Chinese furniture to see Guangdong, Guangdong furniture to see Dongguan. ” In the furniture industry circulating such a statement, but in 2014 in Dongguan, the scale above the level of furniture business has reached 19.5% of the loss, how to transform the breakthrough to become the industry Problems to be solved. In the face of the dilemma of traditional furniture manufacturing, Guangdong University of Science and Technology Co., Ltd. (hereinafter referred to as “Gourd Fort”) through industrial innovation, into the home animation and cultural elements, leveraging Internet marketing, so that business illustrated. Lin Chu, chairman of Huludao said impact