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随着市场竞争的个性化,标志所能承载的信息受到了冲击,越来越多的品牌设计开始寻找一种能够软化产品冰冷外表和贴近消费者内心世界的视觉元素。为了增强消费者情感的接受度、增强企业产品的人性化,更是为了企业的产品和服务增添附加价值的诉求,卡通吉祥物就成为企业形象的重要新生力量,被广泛运用于企业的各种宣传和商业活动中,成为企业形象的重要代言形象之一。卡通吉祥物是一种活泼、独立、个性集于一身的创意表达,在品牌设计与推广中,是最为活泼、可爱的形象。
With the personalization of market competition, the information that the logo can bear is being hit. More and more brand designs are looking for a visual element that can soften the cold appearance of the product and close to the inner world of consumers. In order to enhance the acceptance of consumer sentiment and enhance the humaneness of enterprise products, it is to add value to the products and services of enterprises. The cartoon mascot has become an important new force in the corporate image and has been widely used in various enterprises Publicity and business activities, as one of the important endorsement image of corporate image. Cartoon mascot is a lively, independent, personality set in one of the creative expression, brand design and promotion, is the most lively and lovely image.