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阐述企业文化在企业管理中的重要性;结合对美国沃尔玛公司和苹果电脑公司正反两个案例的分析,论证企业文化建设决定企业的兴衰,企业文化是现代企业的精神支柱这一观点.“,”Elaborated importance of enterprise culture in enterprise management; with analysis of two cases of Walmart and Apple, illustrated that enterprise culture is spiritual support whose construction determines rise and fall of the enterprise.