论文部分内容阅读
对新媒体来说,2008年注定会是一个重要的新媒体年,因为有几件大事情发生在新媒体领域:一是,总书记在人民网与网民交流互动,并且明确的指出,必须加强主流媒体建设和新兴媒体建设,形成舆论引导的新格局。二是,在抗震救灾中,手机、网络等新媒体在第一时间里纷纷发出地震的相关信息,为动员各地人民抗震救灾赢得了时间。三是,北京的奥运会首用新媒体——手机媒体展示了奥运的精彩,用户的互动参与又体现了新媒体的特点。同时统计数据显示,中国互联网、手机用户、网民数量已经是全球第一。随着手机新媒体的发展,中国移动推出多项新业务,特别是手机报,目前全国订购份数已达4000多万份,山西省订购份数已达200多万份,山西移动互联网用户已达664万户。手机报、移动互联网等新型媒体业务已深入到了人们的日常生活中,并且正在改变着人们的工作、学习、生活方式。日前,由山西省委宣传部主办,山西省移动公司承办的以“探索与发展”为主题的山西省首届新媒体——手机媒体发展高层论坛在太原正式举行,传统媒体、网络媒体、运营商的相关负责人以及相关专家学者齐聚一堂,展开了对“手机媒体”的影响力、发展方向和发展潜力的深入探讨。召开此次论坛的目的就是共同探讨包括手机媒体在内的新媒体的健康发展规律,迎接信息化、市场化、国际化的挑战,进一步加强各方的合作,建设文明健康的新媒体文化,有效引导社会舆论氛围,加快文化强省建设步伐。
For the new media, 2008 is bound to be an important new media year, because there are several major events in the field of new media: First, the general secretary of People’s Network and Internet users to interact, and clearly pointed out that we must strengthen The construction of mainstream media and the construction of new media formed a new pattern of guidance by public opinion. Second, during the earthquake relief efforts, new media such as mobile phones and networks sent the relevant information of the earthquake in the first place, earning time to mobilize people’s relief efforts across the country. Thirdly, Beijing’s Olympic Games first used the new media - the mobile phone media to demonstrate the wonderful Olympic Games. The interactive participation of users reflects the characteristics of new media. At the same time statistics show that China’s Internet, mobile phone users, the number of Internet users is already the world’s first. With the development of mobile phone new media, China Mobile introduced a number of new services, especially the mobile newspaper. At present, the number of subscriptions in the country has reached more than 40 million and the number of subscriptions in Shanxi Province has reached more than 2 million. Shanxi Mobile Internet users Up to 6.64 million. Mobile media, mobile Internet and other new media services have penetrated into the daily life of people, and are changing people’s work, learning and lifestyles. Recently, the Shanxi Provincial First New Media - Mobile Phone Media Development Forum was held in Taiyuan under the theme of “Exploration and Development” sponsored by the Propaganda Department of Shanxi Provincial Party Committee and hosted by Shanxi Mobile. The traditional media, online media, Relevant persons in charge of operators as well as relevant experts and scholars gathered to conduct an in-depth discussion on the influence, development direction and development potential of “Mobile Media”. The purpose of convening this forum is to jointly discuss the healthy development of new media including mobile media, meet the challenges of informationization, marketization and internationalization, and further strengthen the cooperation of all parties so as to build a civilized and healthy new media culture and be effective Guide the atmosphere of public opinion and accelerate the pace of building a strong culture province.