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近几年,随着我国电视媒体市场竞争日趋激烈,越来越多的台正在甩掉过去同质同构大一统的老面孔,走上了除旧布新之路。他们以自己特有的内容服务和鲜明的频道标识重树自己的形象,在同业的竞争中获得了更多的认同和更稳定的市场。江西电视台正视这种无时无处不在的竞争,不回避弱势台的现实,把创新服务意识、创造品牌价值作为事业发展的理念,在品牌传播上同样迈出了可喜的步伐。
In recent years, with the increasingly fierce market competition in China’s television media, more and more Taiwan are ridding themselves of the old face of unification and homogenization, and embarked on a path of replacing old cloth. With their unique content services and distinctive channel identification, they regained their image and gained more recognition and a more stable market in the competition among their peers. Jiangxi Television Station Faced with this endless competition everywhere, do not evade the reality of the disadvantaged units, the innovative service awareness, create brand value as the concept of career development, the same brand in the dissemination of a promising step.