论文部分内容阅读
现在平面设计试图突破常规用图形、图像等非语言形式的形式将信息传达给世人,除了起到视觉上的装饰和美化外更是迎合了人类文明需要的发展趋势。在国际市场快步走向阶级一体化的今天,人们对商品精神上和形式上的美的需求同样的追求,并随之引发了一场夹杂着民族文化、情感的品牌竞争。设计师能否引领国际设计潮流,能否具有独具民族特色的设计文化理念已成为衡量其设计水平和文化素养的标尺。本文在分析平面设计课程时指出,学设计的学生对艺术和审美的造诣要求要高于其他的学生,并设想将我国传统文化融入到其课程设计中去弥其内在价值的不足与空白。
Graphic design is now trying to break through the conventional forms of images, images and other non-verbal forms of information to the world, in addition to playing a visual decoration and beautification is more to cater to the needs of human civilization trends. In today’s international market, the trend toward class integration today is the same as the pursuit of the spiritual and formal beauty of goods. As a result, there is a brand competition that is mixed with national culture and emotion. Whether designers can lead the international trend of design and whether they have the unique concept of national culture has become the measure of their design level and cultural literacy. When analyzing the graphic design course, this paper points out that students who study design demand higher attainments in art and aesthetics than other students, and envisage integrating the Chinese traditional culture into their curriculum design to make up for the deficiencies and gaps in its intrinsic value.