【摘 要】
：
2010年苹果公司成为技术领域的最大公司,那么苹果又是如何成就了今天规模的。不落俗套在20世纪80年代苹果工作团队设计产品时,在“笔记本看起来应该像什么”这个问题上,斯蒂
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2010年苹果公司成为技术领域的最大公司,那么苹果又是如何成就了今天规模的。不落俗套在20世纪80年代苹果工作团队设计产品时,在“笔记本看起来应该像什么”这个问题上,斯蒂芬·乔布斯要求工程师们打破俗套。很明显仅通过跟随硅谷的市场动向,通过技术专家或是其它俗套的设计,很难吸引他们。而苹果的魔力在于他们自己钻研,用不落俗套的设计去吸引其目标客户。
In 2010, Apple became the largest company in the technology field. How did Apple achieve its scale today? Unconventional When asked by the Apple team in the 1980s to design a product, Stephen Jobs asked engineers to break the semblance of the problem of what a laptop should look like. Obviously, it is difficult to attract them only by following the market trends in Silicon Valley, through technical experts or other mundane designs. The magic of Apple lies in their own research, using unconventional design to attract its target customers.
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