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随着中国媒体市场的不断开放,国外的传媒集团纷纷涌入内地,中国大陆媒体间的竞争变得越来越激烈。全球著名传媒公司VIACOM中国区总裁说:2001年是中国的传媒年,中国的传媒时代到来了。新年伊始,北京市的电视收视市场就呈现出群雄逐鹿的态势,中央台、北京本地频道、各省的落地频道蜂拥而上,来拼抢这个电视收视的黄金档期。一.全天收视情况通过对99年、2000年和2001年的北京市电视收视市场的研究,我们发现在一年中,一个北京人每天平均要看180至
With the continuous opening up of the Chinese media market, foreign media groups have poured into the Mainland one after another, and the competition among the media in mainland China has become more and more fierce. The president of VIACOM China, a famous media company in the world, said: 2001 was the year of China’s media and the era of media in China was coming. At the beginning of the new year, the TV viewing market in Beijing presented a crowded spotlight. CCTV, local channels in Beijing, and landing lanes in various provinces swarmed to scrap the golden stage of television viewing. I. Full-time viewing Through the study of Beijing’s TV viewing market in 1999, 2000 and 2001, we found that a Beijinger averaged 180 to a day a day