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《美术观察》的编者,希望就“建树中国艺术品牌”问题发表点意见。我感到这个题目含义很深,很值得讨论,同时觉得在表达上颇有商业社会的时代感。几年前就见教师把系主任叫老板,新闻媒体把艺术评介叫包装,现在我们把艺术的特色叫品牌,猛然听到,以为是种易于社会接受的表达方式,但仔细想来,却用意深矣。
The editor of “Art Observation” hopes to make some comments on the issue of “building the Chinese art brand.” I feel this topic is very deep meaning, it is worth discussing, at the same time I feel that there is a sense of the times in the expression of commercial society. A few years ago I saw the teacher called the department head boss, the press media art review referred to as packaging, and now we call the characteristics of art brand, suddenly heard that is a kind of easy-to-social expression, but think carefully, Carry on.