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当今社会,网络化、数字化、信息化发展迅速。新形势下的思想宣传工作面临着更多新问题与新挑战。尤其是对于网络媒体来说,如何利用现有条件、如何强化网络媒体的思想宣传工作力度、如何利用自身优势引导和传播社会正能量就成为当前必须考虑的严肃问题。本文重点谈谈如何在新形势下强化网络媒体的思想宣传工作力度,并提出若干可供参考的意见与建议。
In today’s society, networking, digitalization and informationization are developing rapidly. Under the new situation, ideological propaganda is facing more new problems and new challenges. Especially for online media, how to use existing conditions, how to strengthen the ideological propaganda of online media, and how to use their own advantages to guide and spread the positive energy of society has become a serious issue that must be considered nowadays. This article focuses on how to strengthen the network media under the new situation of ideological propaganda efforts and made a number of references for reference and suggestions.