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全球电子游戏机市场已经三分天下,日本索尼、日本任天堂和美国微软之间的较量渐趋白热化,但这三个世界游戏机巨头都没有在中国开展任何业务。实际上,中国游戏市场早已成熟。2001年,我国PC游戏和视频游戏的销售额超过3亿元人民币,但美、日游戏商似乎忽视了中国市场的存在。至于其原因,索尼中国公司和微软中国的市场部人士都笼统地解释为“时机不成熟”。与此形成鲜明对比的是,2003年1月,中国正式投
The global video game market has been divided by three points. The competition between Sony of Japan, Nintendo of Japan, and Microsoft of the United States has become increasingly intense, but none of the three world game giants has launched any business in China. In fact, the Chinese game market has matured. In 2001, sales of PC games and video games in China exceeded 300 million yuan, but game companies in the United States and Japan seem to ignore the existence of the Chinese market. As for the reasons, Sony China and Microsoft China’s marketing department are generally interpreted as “immature time.” In stark contrast to this, in January 2003, China officially voted