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众所周知,目前国内医药市场拥塞着近7000家制药企业,医药界的激烈竞争十分明显。而医药包装行业作为医药行业的附属行业,因其高投入、低产出,投资回收期长、投资风险大的特点,其感受到的市场竞争压力就更甚了。湖北华强药用丁基胶塞生产线自上世纪90年代建成投产以来,连续12年保持全国销量第一。这固然有受产业政策拉动的一面,但更主要的是把握市场脉搏,掌握市场机遇,成功运用品牌策略,加大技术开发投入,提高名牌产品的
As we all know, the current domestic pharmaceutical market is congested with nearly 7,000 pharmaceutical companies, and the fierce competition in the pharmaceutical industry is very obvious. The pharmaceutical packaging industry as a subsidiary industry of the pharmaceutical industry, due to its high input, low output, long investment recovery period, the characteristics of large investment risks, it felt even more pressure on the market competition. Hubei Huaqiang Pharmaceutical Butyl Rubber Plug Production Line has been the country’s No. 1 sales volume for 12 consecutive years since it was put into production in the 1990s. This is certainly driven by industrial policy, but more important is to grasp the pulse of the market, grasp market opportunities, successfully use brand strategy, increase investment in technology development, and increase brand-name products.