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民族传统文化是平面设计本土化的立足点,平面设计的本土化又使民族传统文化得以传承和延续。本课题是在海南国际旅游岛建设中大力发展文化创意产业的背景下,以平面设计为切入点,探讨了民族文化的挖掘与平面设计本土化的关系。文章选取了最具海南民族特色的黎锦文化元素进行分析,并探讨了黎锦视觉元素的现代转化。同时对黎锦元素在平面设计实践中的运用做出了思考。
National traditional culture is the foothold of the localization of graphic design. The localization of graphic design makes the traditional culture inherit and extend. Under the background of vigorously developing cultural and creative industries in the construction of Hainan International Tourism Island, the subject takes the graphic design as an entry point and explores the relationship between the excavation of national culture and the localization of graphic design. The article chooses the most Li-Jin culture elements of Hainan nationality for analysis, and discusses the modern transformation of Li Jin’s visual elements. At the same time, it makes some thinking about the application of Li Jin element in graphic design practice.