论文部分内容阅读
电视外宣节目的诉求很明确,就是向世界宣传中国,让世界更多地了解中国。自1996年安徽电视台在美国马里兰州举办首届“中国安徽电视周”活动,迄今已举办了17届。跨入新世纪以来,为响应国家提升文化国际影响力的号召,安徽广播电视台深化对西方主流社会的专项宣传活动,逐步登陆西方主流电视播出平台,取得了积极的外宣效果。“中国安徽电视周”活动获国家广电总局“走出去工程”优秀项目称号,成为省级电视媒体实施“走出去工程”的代表。一、从不同的文化中寻找共同的价值观孔子说:“君子和而不同,小人同而不和。”
The appeal of TV program is very clear, that is to promote China to the world, let the world know more about China. Since 1996, Anhui TV Station held its first “China Anhui TV Week” event in Maryland, United States and has held 17 sessions so far. Since the beginning of the new century, in response to the call of the state to enhance the international influence of culture, Anhui Radio and Television Station has deepened its special publicity activities in the mainstream western society and gradually landed on the mainstream Western television broadcasting platform and achieved positive publicity. “China Anhui TV Week ” activity by the State Administration of Radio Film and Television “go out project ” outstanding project title, become the provincial TV media implementation “go out project ” representative. I. Looking for Common Values from Different Cultures Confucius said: “The gentleman is different but the minor is not the same.”