“定制营销”与“6C理念”

• 出 处: 电力技术经济
• 发表日期: 2004年期
• 关键词: 定制营销 新型营销方式 定制产品 经营思维 企业经营 启动消费 企业营销创新 创新营销模式 创新营销 信息处理平台

在启动消费、扩大市场中,许多企业虽采取了不少措施,却收效甚微。然而,有为的企业经营者们不断创新经营思维和营销策略,使得市场消费不断扩大。“定制营销”与“6C理念”的营销创新与实践,就可开阔经营视野,广泛运用于企业拓展市场经营之中。“定制营销”是企业面向消费者,直接服务于顾客,并按照消费者特殊要求定制产品的新型营销方式。它避

In starting up consumption and expanding the market, many enterprises have taken a lot of measures with little success. However, promising business managers are constantly innovating business thinking and marketing strategies, making the market consumption continues to grow. “Custom Marketing” and “6C concept of” marketing innovation and practice, you can broaden their horizons, widely used in business development market operations. “Custom Marketing” is a new marketing method for enterprises that is oriented to consumers, serves customers directly, and customizes products according to the special requirements of consumers. It avoids