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商品包装问题,在国外是受到很大重视的。它的发展速度很快,也可以说,这是一种现代科学与艺术结合得最紧密的部门。它是包装设计、包装材料、包装机械以至包装储运一整套有着相互联系的总称。所以在日本,它总称为“包装产业”。包装美术设计工作,走在前面是很重要的,没有好的设计,也就不可能推动和它密切相关的包装材料和工艺制作的发展。要使我们的包装艺术在国际市场具有竞争力,同时也提高我们内销商品的包装装潢水平,应当重视哪些问题?包装装潢设计,不是仅仅会写几个美术字,或者画几个图案就行了,也不是仅仅以画面的光洁和工整,就算有了专业特点。当然这些是我们必须具备的基本功的一部分。说它只是一部分,因为仅有这些还是很不够的,是片面的。更重要的是,每个包装设计者,必须对自己所设计的商品,有充分的分析和了解,要使每一个设计,都能运用艺术手段,使消费者留下对商品的美好印象。要使每个商品的
The issue of product packaging, in foreign countries have received great attention. Its development is fast, and it can be said that this is the most closely integrated department of modern science and art. It is a package of packaging design, packaging materials, packaging machinery and packaging and storage of a set of interconnected with the general term. So in Japan, it is generally called “packaging industry.” Packaging art design work, walking in the front is very important, there is no good design, it is impossible to promote and it is closely related to the development of packaging materials and process technology. To make our packaging art competitive in the international market, but also improve the level of packaging and decoration of our domestic products, which issues should be emphasized? Packaging and decoration design, not just write a few words, or painting a few patterns on the line, and Not only the smooth and neat picture, even if there are professional characteristics. Of course these are some of the basics we must have. It’s only part of it, because it’s still not enough, it’s one-sided. More importantly, each packaging designer must have a thorough analysis and understanding of the products he or she design. To make every design use artistry, consumers will be left with a good impression on the products. To make every product