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近年来,由于网络交互技术的发展,促使互联网形成个辐射面更广、传播速度更快、精准度更高、互动性更强、营成本更低的新型媒体,它具有强烈的交互性和趣味性。因此,种猪企业如何在潜力巨大的网络市场上展营、借助方便快捷的互联网渠道占领网络新兴市场,对于企业的发展具有非常重要的战略意义。据农业部2011年的数据,全国种猪企业规模已达8200余家,年出栏种猪2500余万头,目前年出栏种猪头数已经远超出年求更新。由于产能过剩,种猪市场的竞争必将日趋激烈,种猪
In recent years, due to the development of network interaction technology, the Internet has been stimulated to form a new type of media with a broader radiation field, faster propagation speed, higher accuracy, higher interactivity and lower battalion cost. It has strong interactivity and interest Sex. Therefore, how to establish a business in the huge potential online market and gain the network emerging market with convenient and fast internet channels is very important strategic significance for the development of enterprises. According to the data from the Ministry of Agriculture in 2011, the size of the national pig breeding enterprises has reached more than 8,200, with more than 2,500 pigs slaughtered annually. At present, the number of pigs slaughtered in the year far exceeds that of the previous year for renewal. Due to overcapacity, the competition in the pig breeding market is bound to become increasingly fierce