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企业新闻宣传工作是企业众多工作中的一项重点。做好企业新闻宣传工作,可以有效“包装”企业,扩大企业知名度,提高美誉度,反之,一些负面报道,也能让企业陷于被动。笔者在一家国有大型煤炭企业从事对外宣传报道工作多年,有了一点儿工作体会,愿以此文,与广大同行共勉。笔者认为,企业新闻宣传和媒体新闻宣传各有异同。二者的相同处在于:都遵循新闻工作的基本规律无论是企业作宣传,抑或是媒体作报道,均属新闻工作范畴,都要按新闻规律来办事。任何一件新闻作品,都要具有针对性、时效性、指导性,保证其真实性,否则,便不能称其为新闻。
Corporate News Publicity is one of the many tasks in an enterprise. Good business news propaganda work, you can effectively “package” business, expand business visibility, increase reputation, on the contrary, some negative reports, but also allow enterprises to get passive. I work in a large state-owned coal enterprises in publicity and reporting for many years, with a little work experience, is willing to this article, and my colleagues to encourage each other. In my opinion, there are similarities and differences between corporate news media and media news media. The same thing lies in the following two aspects: Both follow the basic laws of journalism Whether publicity by enterprises or reporting by the media belong to the field of journalism and work according to the laws of the press. Any piece of news work must be targeted, timeliness and guidance to ensure its authenticity, otherwise, it can not be called news.