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我国经济处在从传统的计划经济向市场经济转变的时刻,广东人寿保险业经过十多年的发展,目前面临着第二次业务战略转移.1986年,广东寿险业的第一次战略转移.1982年,中国人民保险公司广东省分公司以佛山市分公司为先行点,在人民群众中宣传和开展人寿保险业务,当年才办理了简易人身保险1000份以及少量的意外伤害保险,收入保险费仅18万元,业务启动困难,发展步伐缓慢.1986年,省公司做出包括人寿保险在内的保险业务战略转移的决策,提出将人寿保险业务的发展重点,由城市向农村转移,由集中性业务向分散性业务转移,由主要争取企业投保向主要争取个人投保的方向转移.在这个新的业务战略的指导下,广东省的分散性人寿保险业务经历了一个由农村信用社代办——到由农业银行营业所代办——到设立保险支公司并在乡镇设立专职保
At a time when China’s economy is changing from a traditional planned economy to a market economy, Guangdong Life Insurance Co., Ltd. is currently facing the second strategic shift of business after more than a decade of development. In 1986, Guangdong’s life insurance industry first strategic shift. In 1982, PICC Branch of Guangdong Province took Foshan Branch as the starting point to publicize and carry out life insurance business among the people. In the same year, it handled 1,000 simple life insurance and a small amount of accident insurance and income insurance premiums Only 180,000 yuan, the business started difficult, the pace of development is slow.In 1986, the provincial company to make strategic decisions including the insurance business, including life insurance policy, put forward the development of life insurance business focus from urban to rural areas by the concentration The diversion of sexual businesses from decentralized businesses shifted from being primarily engaged in business insuring to principal ones seeking personal insurance coverage. Under the guidance of this new business strategy, the decentralized life insurance business in Guangdong Province has undergone a transition from rural credit cooperatives To the agency by the Agricultural Bank of China - to set up insurance branches and set up in the township full-time insurance