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对于刚刚过去的2005年,中国公共关系行业无论从哪个方面来说,都可称得上是繁荣发展的一年。这一年,我们在土耳其接过了IPRA会旗,正式筹办2008年世界公共关系大会;这一年,中美公关界北京首次高层会晤,宣布《国际公关》杂志创刊;这一年,外资公关公司和本土公关公司都积极寻求资源整合和业务开拓……本刊对这一年中的这些公关大事件都做了忠实而详尽的报道。当我们现在回头来盘点2005年公关行业的发展时,我们发现,事件本身固然有标志性的意思,但透过现象看本质,也许更有助于我们清晰地看出这个行业的发展趋势,以及在发展中存在的问题。这就是为什么我们在“特别策划”中重点盘点“八大现象”的原因。此外,年度“十大公关事件”代表着行业事件的最大影响力,是行业发展的风向标,对此我们亦有详述。
For the past year of 2005, China’s public relations industry can be regarded as a year of prosperity and development no matter from which point. This year, we took the flag of IPRA in Turkey and formally organized the 2008 World Public Relations Conference. This year, the first public meeting of high-level public relations officials in Beijing announced the launch of International Public Relations magazine. In this year, Companies and local public relations companies are actively seeking resource integration and business development ... ... The magazine made a full-fledged and detailed report on these events during the year. When we look back at the development of the public relations industry in 2005, we find that although the incident itself has a landmark meaning, looking at the essence of the phenomenon may even help us to clearly identify the development trend of the industry. Problems in development. This is why we focus on the “Big Eight Phenomenon” in “Special Planning”. In addition, the annual “top ten public relations incidents” represent the biggest influence of the industry events and are the benchmark for the development of the industry. We also elaborate on this.