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2002年注定将是方兴未艾的中国DVD产业遭遇的最具动荡性的一年。从1月到5月这短短5个月之内,DVD行业先后经历“出口欧盟受阻”事件、“蓝色光盘”事件和“国产DVD全线降价”事件。一时间在家电业乃至整个IT界引发轩然大波,引起媒体与消费者的极大关注。回望刚刚过去的2001年,DVD市场由冷变热,渐入佳境。一方面DVD产品日趋成熟,消费者开始接受;另一方面,DVD的销售渠道也日趋顺畅,两方面都导致了几乎所有的生产厂家和业内人士一致看好今年的销售。
It is destined to be the most volatile year for the ascendant DVD industry in China in 2002. From January to May this short five months, the DVD industry has experienced “blocked exports to the EU” incident, “blue disc” and “domestic DVD full price cuts” event. For a time in the appliance industry and the entire IT industry caused an uproar, causing great concern to the media and consumers. Looking back just in the past in 2001, DVD market from cold to hot, getting better. On the one hand, DVD products are becoming more and more mature and consumers begin to accept it. On the other hand, DVD sales channels are getting smoother. In both cases, almost all the manufacturers and the industry are optimistic about this year’s sales.